Anna Schubert has a degree in business administration. She is an entrepreneur, the founder of Admoreal, and heads up the “Fashion Meets Technology” community on Meetup.com. As a student, Anna was enthusiastic about new technologies. During her first job, she worked with KIT engineers on the “Formula Student” project at KA Raceing and helped develop on of the first fully electric gearboxes and motors for car racing. Since founding Admoreal in 2013, she has been involved with the development of virtual reality tools for fashion e-commerce. Her goal is to get the very best out of modern technologies and as such support the fashion branch in the digital revolution.