Apple leather handbags
It looks like leather, and feels like leather - but it's actually made out of apples! A Swiss company is breaking new ground in the fashion industry with a unique, vegan handbag collection. Made of fruit waste. Read More
Apple Leather Handbags
It looks like leather, and feels like leather - but it's actually made out of apples! A Swiss company is breaking new ground in the fashion industry with a unique, vegan handbag collection. Made of fruit waste.
Vegan fashion is very trendy. Since February 2019, fashionistas with a flair for the chic and a heart for animals have networked at a fair especially for vegan fashion, the Vegan Fashion Week in Los Angeles. As a result, more and more hip fashion designers are facing the new challenge of producing clothes, shoes and accessories that do not contain any animal products. They often choose natural materials such as cotton, hemp or cork.
With shoes and bags though, plastics are often used to imitate leather, such as polyurethane (PU) or polyvinyl chloride (PVC). In a life-cycle assessment, these vegan substances perform poorly because they are largely not biodegradable. And let's be honest - the jute bag popular for so many generations may be environmentally friendly and practical for a quick shop, but it is neither particularly tough nor stylish. And for handbags in particular, style must go hand in hand with environmental awareness.
So Swiss designer label happy genie opted for a different approach and is using fruit waste, in this case from apples, to produce its handbags. The firm has developed a new process that takes the leavings from apple juice production, known as pomace, as the basis for the material that goes into happy genie bags. Pomace is also used in agriculture as feed and fertiliser. Apples from South Tyrol go into the vegan bags. A mixture of pulp and skin is first dried and then pulverized. Outside Florence, the resulting powder is mixed with dyes and a binding agent, then applied in thin layers to linen fabric and embossed. The final product not only looks like leather; it also feels like leather. An Italian family business in Lombardy then sews it by hand into attractive handbags. Concentrating the entire happy genie production line in the same region also cuts down on pollution from transport.
Designer Tanja Schenker came up with the idea for the bags made of apple waste. "It is often impossible to reconcile the processes of the fashion industry with environmental awareness – and actually the opposite is usually the case.” So the Swiss designer tried to find innovative fashion technologies to produce vegan, animal-free and sustainable designer bags. The result is the happy genie collection: 30 different and changeable handbags, all made with the lowest possible ecological footprint.